• This ICCA product is designed to improve your knowledge of the market and your competitors, and ultimately to help you win more international association meetings business.
• The Destination Comparison Report Online can improve the efficiency of your marketing and sales efforts.  It's a really simple-to-use tool but it can provide a wealth of sophisticated, sales-relevant information.

The ICCA Destination Comparison Report used to be a tailor-made report that was sold as an added benefit to ICCA members. Now we have designed a user-friendly online tool, with which you can run the report yourself.

In this report you can compare your destination (city or country) with four of your destination's direct competitors of your choice.

The Destination Comparison Reports compare the following characteristics of the five destinations over the last ten years:

1. Total number of events per destination
2. Market share per country by number of events
3. Rotation areas of the events organised per destination
4. Homebase of the international organisations organising the events per destination
5. Size of meetings per destination
6. Average number of participants to events per destination
7. Estimated total number of participants per destination
8. Favourite months of meetings per destination
9. Average length of events per destination
10. Suppliers used per destination
11. Subjects of events per destination

Log in to the My ICCA section on www.iccaworld.com and click on "ICCA Destination Comparison Report Online" or "ICCA Association Database" to access this online ICCA marketing tool!

Listing's Related Category(s):
  General Interest : Association data
  Visitor Type : ICCA Members