Welcome from the ICCA African Chapter Chairperson, Rashid Toefy


The meeting and events industry is a key mechanism to successfully unlock the potential of the African continent and its market of one billion consumers. An association like ICCA plays a pivotal role in developing and growing the local meetings and events industry and enhancing the global competitiveness of the continent. With its diverse member and association database, ICCA is a great source for lead generation and partnership building for meetings in Africa. 

There is often a perception that doing business in Africa is diffi cult. Yet the fact that Africa has successfully hosted some of the world’s biggest sporting events and conferences such as the rugby and cricket World Cups, the World Summit on Sustainable Development (20,000 delegates), the World Conference against Racism (14,000), the International Diabetes Federation (12,700) and of course the 2010 FIFA World Cup tm is further testament to the continent’s ability to host global meetings and events.

Some of the objectives of the Chapter as the voice of Africa in the global meetings world are:

• Increasing our market share of the global meetings industry
• Extracting more business between countries on the continent
• Growing & nurturing our people within the industry
• Creating a positive image about Africa as a unique & inspiring destination for international meetings and events

I believe that with the appointment of Nomasonto Ndlovu, Global Manager - Business Tourism at South African
Tourism, as Deputy Chairperson of the ICCA African Chapter, and with the support and enthusiasm of all members
of the Chapter, we will achieve these goals.

Mr. Rashid Toefy Chairperson Cape Town International Convention Centre South Africa	Ms. Nomasonto Ndlovu Deputy Chair South African Tourism South Africa