Format: Presentation + Question & Answer
Audience: General interest
Description: A totally new perspective on one of the world’s biggest and most important meetings, COP15 held last December in Copenhagen. How the Danish government decided to bid to host this event, not just because they believed in its objectives, but in order to create a powerful brand for their country and its business community, including the Danish meetings industry. Hear the inside story from the man who was at the heart of this ambitious project.