WE101: How COP15 Helped Create a Brand for an Entire Country - - 49th ICCA Congress

Wednesday 27 October

11.00-12.30 WE101: How COP15 Helped Create a Brand for an Entire Country

Faculty

Svend Olling, now Danish Ambassador to Bangladesh, previously responsible for hosting the 2009 UN Intergovernmental Conference on Climate Change – COP1

Moderator(s)

Eduardo Chaillo, Meetings Executive Director, Mexico Tourism Board, USA

Session / Function: Education Session

Format: Presentation + Question & Answer

Audience: General interest

Description: A totally new perspective on one of the world’s biggest and most important meetings, COP15 held last December in Copenhagen. How the Danish government decided to bid to host this event, not just because they believed in its objectives, but in order to create a powerful brand for their country and its business community, including the Danish meetings industry. Hear the inside story from the man who was at the heart of this ambitious project.

Related Documents / Downloads:

Presentation - Svend Olling

For More Information:

Contact: Jill Frazer

Phone: +31 20 398 1912

Email Contact

Programme Overview Home

GHIAL is a joint venture company promoted by the GMR Group in partnership with Government of India, Government of Andhra Pradesh and Malaysia Airports Holdings Berhad. The Company was incorporated to design, finance, build, operate and maintain the world class Greenfield airport at Hyderabad called the Rajiv Gandhi International Airport (RGIA). The Airport at Hyderabad based on a Public Private Partnership Model was commissioned in a record time of 31 months and commenced operations in March 2

IMEX is the Worldwide Exhibition for Incentive Travel, Meetings and Events. It is unique in attracting both a major international gathering of Hosted Buyers (who travel and stay free as guests of the organisers) together with a large representation of decisions makers from the influential German market. IMEX attracts over 3,500 Hosted Buyers from 50 world markets plus more than 3,000 German buyers representing the 3rd largest outbound market for meetings and incentive travel.
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Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in 2 core businesses:

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Bedouk provides the leading search tools in the Meeting & Conference Industry. It is dedicated to connect international conference, congress and meeting buyers with suppliers (Conference Centres, Hotels, CVBs, PCOs etc.) through : The Bedouk Worldwide Meeting Planners' Guide; Bedouk.com (over 10000 references in more than 100 countries); Bedouk Exhibition MC&IT and the Bedouk Venue Finder Service.

CAT Publications is an organisation dedicated to the international events industry-publishing two magazines,a directory,a website,and two awards ceremonies.Meetings& Incentive Travel is the UK market leader, Association Meetings International uniquely caters for the international associations and conventions market,the Worldwide Convention Venues Directory provides data on the leading international centres and the CAT Web site(www.meetpie.com)is the busiest in the international events industry.

Certain Software (formerly Amlink Technologies, the maker of eventsPro™) delivers comprehensive event management solutions to meeting professionals and event organisers worldwide.
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The Dubai Convention Bureau is dedicated to assist you in the planning and organization of virtually any kind of event. We will give you access to some of the most sophisticated convention and exhibitions venues and facilities available.
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* Bid assistance
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* Building attendance
* Onsite event servicing
* Destination expertise

EIBTM in Barcelona provides 3 days of the best business opportunities, best networking and best professional education for the global meetings industry.
EIBTM brings together a global visitor audience of over 7,000 with an extensive marketplace of international exhibitors. Over 3,300 visitors are senior decision makers attending as Hosted Buyers.
The Reed Travel Exhibitions portfolio of Meetings & Incentive Exhibitions provides truly global face-to-face business and networking opportunities. This portfolio includes: AIME in Australia, GIBTM in UAE, CIBTM in China-P.R., EIBTM in Spain and AIBTM in U.S.A.

be one of the best luxury business hotels in the city. Its impeccable rooms, contemporary and grand architecture as well as generous, warm world-class services and impeccable security are just a few of the things that set Marriott a class apart!

The hotel has one of South-India’s largest in-house convention centres and 10 other meeting and banquet rooms to suit all kinds of guest needs and requirements. The convention centre has a classy and chic look and has been one of the most sought after venues for many events and functions.

The world’s leading collection of targeted international MICE industry multi-media.
The Workbook (5-time HSMAI Adrian Award winner) published annually. With a 32,500 copy distribution in Europe, the USA and Asia-Pacific, The Workbook has the largest global ABC audited distribution of any publication in the MICE industry.
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The Magazine is the only MICE publication devoted to news of international destinations distributed in the USA. HSMAI Adrian Award winner 2003.
The E-Newsletters has 2 monthly editions; Europe/Middle East Africa & Asia-Pacific.
All media are targeted to qualified USA, European and Asia-Pacific buyers of incentive travel, meetings and events who are defined by their specific use of Europe, Asia, Caribbean, Mexico and Latin America for meeting, incentive travel, congress and event programs.

The Seoul Tourism Organization (STO) was founded in February 2008 to serve as a full spectrum tourism industry promotion organisation. STO engages in convention support, event planning services and promotional campaigns in its mission to attract a growing number of visitors to Korea's capital. To ensure the success of your MICE event in Seoul, the STO promises to deliver an unprecedented quality of service with complete support from A to Z. The STO is your well prepared partner!

The Spotme wireless handheld is a unique all-in-one solution which accelerates networking (People List, Spotting, Radar, Electronic Business Card Exchange), improves interactivity (Voting, Surveys, Q&A, Games) and electronically handles complex onsite logistics (Personalized Agenda, Messaging, Attendance Tracking). Spotme will integrate seamlessly into your meetings and provides you with powerful tools to make it a great experience!

Taiwan – The Place To Meet
There are many good reasons to hold important meetings in Taiwan. Taiwan is a safe, green, clean destination. Delegates will feel at ease when discovering the many facets of this beautiful island. The people of Taiwan are renowned for their hospitality and courtesy. Costs in Taiwan compare favorably with other regional nations. Event organisers are frequently impressed by the value of money. Taiwan is centrally located, only a short flight from most major cities in Asia and connecting to 30 major Chinese cities. Not only is traveling to Taiwan convenient – public transport network offers easy access to places of interest island wide, ideal for both business and pleasure excursions.

The Taiwan MICE Advancement Program is a special task force, sponsored by the Bureau of Foreign Trade, branded globally under the name of MEET TAIWAN, to promote Taiwan’s unique business events industry. For details, please visit www.meettaiwan.com, your first point of contact in Taiwan!

Highbrow is a leading provider of holistic, customized Audio-Video & Event Production services to major promotional events, meetings, conventions, conferences, socials, tradeshows etc. We arrange the synergy of advance in-house facilities abd hi-repute brands to offer hi-quality turnkey solutions.
Sound, Light, Projection, Video, Congress, Electricals Rigging and Staging – our services matrix encompasses them all with equal ease and command. A perfect synthesization of various mediums of technology is executed on a day to day, event to event basis, to give our clients the satisfaction they deserve. To complement this work style, we have a wholesome AV production services setup equipped with sophisticated Audio-Visual Technology.

The Acceptance of wide and diversified client base in India and the consistent growth in their number is testimony enough of our ability to deliver on the promise of lasting client satisfaction.

Busan CVB works to attract international conferences to Busan and support convention organizers in planning perfect meetings.
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