49th ICCA Congress - Hyderabad, India 2010
Best Marketing Award
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 Wednesday 27 October
  11.00-12.30    WE101: How COP15 Helped Create a Brand for an Entire Country
Svend Olling, now Danish Ambassador to Bangladesh,  previously responsible for hosting the 2009 UN Intergovernmental Conference on Climate Change – COP1
Eduardo Chaillo, Meetings Executive Director,  Mexico Tourism Board, USA
Session / Function: Education Session

Format: Presentation + Question & Answer

Audience: General interest
Description: A totally new perspective on one of the world’s biggest and most important meetings, COP15 held last December in Copenhagen. How the Danish government decided to bid to host this event, not just because they believed in its objectives, but in order to create a powerful brand for their country and its business community, including the Danish meetings industry. Hear the inside story from the man who was at the heart of this ambitious project.
Related Documents / Downloads:
    Presentation - Svend Olling
For More Information:
    Contact: Jill Frazer
    Phone: +31 20 398 1912
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