49th ICCA Congress - Hyderabad, India 2010
Best Marketing Award
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 Tuesday 26 October
  11.00-12.00    TST05: Yield & Revenue Management
Session Leader(s)
Matthias Froese, Director of Marketing, EMEA,  Ungerboeck Systems Int. GmbH, Germany
Session / Function: Skills and Techniques Workshop

Audience: Primarily of interest to managers in Venues Sector responsible for sales and/or overall bottom line performance.

Description: Understand the key components in effective yield and revenue management, including venue utilisation analysis; lost and declined business analysis; pricing strategies; event financial potential analysis; pace reporting; client history research. Discuss how and when to use appropriate technology to evaluate and control the business mix, and the situations in which other approaches need to be employed.
Related Documents / Downloads:
    Presentation - Matthias Froese
For More Information:
    Contact: Jill Frazer
    Phone: +31 20 398 1912
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