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49th ICCA Congress - Hyderabad, India 2010
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 Sunday 24 October
  10.30-11.30    SE104 The use of media from an airline perspective
Session / Function: Education Session / Sector Programme
Sector:


Moderator:
Paul Ouimet, Executive Vice President, InterVISTAS Consulting Inc.
Please click here to download the powerpoint presentation.

Case study:
Sus Nygaard, Manager Conventions, Scandinavian Airlines,
Denmark
Please click here to download the powerpoint presentation.

Description:
The session will give valuable insights into the world of social media and explore how airlines can maximise the impact of different platforms to reach their customers and strengthen their brands.  Even during the volcanic eruption in Iceland when call centers were overloaded with stranded customers trying to get on the next flight, Twitter and Facebook came to the rescue.

 
For More Information:
 
    Contact: Ronaldo Cardano
    Phone: 31-20-398 1967
    Email Contact