Programme The sponsor of this year’s education programme is EIBTM, the leading show in Reed Travel Exhibition’s specialist meetings industry portfolio. Please find a tentative programme below. The programme is subject to change. Wednesday 18 June 15:00-18:00 Registration 18:30-19:30 Welcome networking cocktail (sponsored by IMEX) Meet the other delegates for a drink by the pool Thursday 19 June 08:00-09:00 Registration 09:00-09:30 Official Opening Meet the ICCA staff and the Local Host Committee, see what the programme and Paphos have to offer. Moderator for this year’s Programme is Christian Mutschlechner, Director of the Vienna Convention Bureau, Austria and ICCA Immediate Past President 09:30-10:00 Welcome to the world of ICCA Willy Cortus, ICCA Data Research Executive/ Education Officer, ICCA Head Office, The Netherlands Attend this session to get a brief overview of what ICCA is and what services it offers. Find out from an experienced ICCA member or how ICCA can support your marketing efforts to best effect. 10:00-10:30 Business Exchange Introduction  Marco van Itterzon, Director ICCA Data , ICCA Head Office, The Netherlands Attend this session to find out how to get the most out of the Business Exchange, either at this event or in the future. More information on the Business Exchange can be found by clicking here. 10:30-11:00 Coffee break (sponsored by Cyprus Tourism Organization) 11:00–13:00 You can choose between: ICCA Association Database training (beginners) Dennis Jelle Visser, ICCA Data Research Executives, ICCA Head Office, The Netherlands Michel Retz, ICCA Data Researcher, ICCA Head Office, The Netherlands A must for all participants who have not worked with the ICCA Database very long (or not at all). With the help of a PowerPoint plus on-line presentation interwoven with hands-on computer training, discover how to find potential association clients & meetings step by step. and Make the most of your trade show visits Bente Bratland Holm, Convention Director, Norway Convention Bureau, Norway Panel:  Laurence Verhagen, MBA, Head, Conference & Meetings, International Union Against Cancer, Switzerland Bruna Migliazza, Marketing and Communications Manager, Hay Group, Italy Discuss how you can make the most of your visit to a trade show, and learn what clients expect of a trade show and how they prepare themselves for one. 13:00–14:00 Lunch (sponsored by Cyprus Tourism Organization) 14:00–15:30 You can choose between: ICCA Association Database training (advanced) Paula Ko, Manager ICCA Data Research, ICCA Head Office, the Netherlands Donatella Pace, ICCA Data Research Executive, ICCA Head Office, the Netherlands This session will freshen up your knowledge of the Database, check how you use the Database when preparing a bid, answer any questions you may still have regarding the Database, and it will try your knowledge with a few tough cases. and Introduction to the International Meetings Market Linda Pereira, Executive Director, CPL Events, Portugal Working in the Meeting Industry has never been more interesting or more exciting. However for those new to the industry it may seem like a hotchpotch of acronyms and overlapping service providers and it is difficult to understand exactly what it is all about and who does what and why. The industry is constantly changing and over the last 15 years has evolved into a Professional, competitive and highly demanding knowledge- based arena. This session will provide an introduction to the Meeting Industry by analysing types of events, types of clients and defining service providers. Definitions of association, corporate and other types of meetings will be given. Attendees will learn about the various types of events and the basic requirements of destinations who want to be players in this Industry. The differences between PCOs, DMCs and AMCs will also be analysed. A fun, interactive and energetic session that will tell you all you ever needed to know about the Meeting Industry. 15:30–16:00 Plenary Session: Request for Proposals (RFP’s) Christian Mutschlechner, Director, Vienna Convention Bureau, Austria How should you read and react to RFPs? This will be a working group session where you will be asked to push the right buttons in order to get to know your clients and their needs. Find out if you have asked the right questions during a plenary session on Saturday at 13:30 hours.   Coffee break (sponsored by Cyprus Tourism Organization) 16:00– Group Work Preparation Prepare your questions from the plenary session: Request for Proposals (RFP's) with your group. 19:30 Welcome Dinner (sponsorsed by Intercontinental Aphrodite Hills Resort Hotel) Feel the magic of beautifully landscaped gardens and ancient olive trees tucked in a modern, tranquil environment on top of a hill near the birthplace of Aphrodite – at the Intercontinental Aphrodite Hills Resort, enjoy a bite to eat, drink and network with your peers at the end of the first day. The reception will take place on the Sunset Terrace. Friday 20 June 08:00-09:00 Registration 09:00-10:00 Business Exchange  Share detailed information on a congress you are/have been working on, and receive detailed information on many other congresses. 10:00-11:00 Select the session of your line of business and discuss best practices with your peers and exchange experiences. Each session will be directed by a moderator. Focus Group I: Meetings Management (PCOs & DMCs)  Moderator: Linda Pereira, Executive Director, CPL Events, Portugal  Focus Group II: Destination Marketing (CVBs & tourist boards) Moderator: Christian Mutschlechner, Director, Vienna Convention Bureau, Austria Focus Group III: Venues (hotels, congress centres and other venues for meetings) Moderator: Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster, United Kingdom 11:00–11:30 Coffee break (sponsored by Cyprus Tourism Organization) 11:30-12:30 Plenary session: The Language of Bidding Ronald Kötteritzsch, Leipzig Convention Centre, Germany Weigh your words, watch your tone and make a difference with your bid. Learn about the power of language. 12:30-13.30 Lunch (sponsored by Cyprus Tourism Organization) 13:30–14:30 You can choose between: A) Ambassador Programme Paul Mullins, Commercial Tourism Manager, Mersey Partnership, United Kingdom    Kerrin MacPhie, Head of Sales, Arena and Convention Centre Liverpool, United Kingdom How do you set up an Ambassador Programme? Whom do you contact, and how? What do you give an ambassador in return for his/her services? Go step by step through a case study to find out. and B) Bids: successes and horror stories Linda Pereira, Executive Director, CPL Events, Portugal Over the last few years a lot has been said, taught and done to render the bidding process transparent, professional. More and more countries are now competing for the business…but is there really a science to bids? This session will share some of the most interesting experiences in bidding from a professional who has been in the business for 20 years…a series of case studies will be presented and the attendees will decide whether the bid was won or lost….there will be a few surprises. Linda will then present some recommendations based on her experience beyond the theory and share some of her professional secrets. Through sharing these experiences attendees will realise that a bid disaster can prove to be the best of experiences. and C) Conferences for Generation ‘X’ and ‘Y’ Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster, United Kingdom Discover what people in their late 20s or early 30s like or do not like about conferences – and how we can market conferences to them in a more attractive way. Also how can we organise the content and style of conferences so that they appeal much more to this age group will be discussed. 14:45–15:45 Sessions repeated, you can choose between: A) Ambassador Programme and B) Bids: successes and horror stories and C) Conferences for Generation ‘X’ and ‘Y’ 15:45-16:15 Coffee break (sponsored by Cyprus Tourism Organization) 16:15-17:15 Plenary Session: Green Issue debate Moderator: Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster, United Kingdom Watch this thrilling debate on green issues in the meetings industry and decide who is most convincing. 17:15-18:15 Business Exchange Another chance to receive valuable background information non-ICCA members do not have. Evening Evening at leisure Saturday 21 June  09:00–10:00 Plenary Session: Meet the clients Moderator: Christian Mutschlechner, Director, Vienna Convention Bureau, Austria Panel:  Laurence Verhagen, MBA, Head, Conference & Meetings, International Union Against Cancer, Switzerland Bruna Migliazza, Marketing and Communications Manager, Hay Group, Italy Patricia Foo, Meetings & Logistics Manager, European Respiratory Society, Switzerland Invited clients will present themselves, their companies and their events. 10:00-11:00 Plenary Session: Q&A Moderator: Christian Mutschlechner, Director, Vienna Convention Bureau, Austria Panel:  Laurence Verhagen, MBA, Head, Conference & Meetings, International Union Against Cancer, Switzerland Bruna Migliazza, Marketing and Communications Manager, Hay Group, Italy Patricia Foo, Meetings & Logistics Manager, European Respiratory Society, Switzerland Ask the clients all you need to know to be able to impress them with future bids and get their business. What they expect from you as a supplier, and much more. 11:00-11:30 Coffee break (sponsored by Cyprus Tourism Organization) 11:30-12:30 Future trends in the Meetings Industry Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster, United Kingdom What will the meetings industry look like in 10 years’ time, and what effect will it have on research, sales & marketing? 12:30-13:30 Lunch (sponsored by Cyprus Tourism Organization) 13:30-15:00 Plenary session: RFP presentations All groups will each give a short presentation of their RFP. 15:00-15:30 Coffee break (sponsored by Cyprus Tourism Organization) 15:30-16:30 The practical side of bidding Christian Mutschlechner, Director, Vienna Convention Bureau, Austria After you have completed your RFP, what do you do? Come to this practical session and learn from a pro. 16:30-17:00 Wrap-up Go through the past 3 days one more time with our overall moderator of this event Christian Mutschlechner. 17:00-17:30 Official Closing 18:15 Farewell Party (sponsored by Cyprus Tourism Organization) Catch a romantic sunset on the west coast of Cyprus and live an exciting evening on a pirate ship! After a short tour on the way to Paphos harbor, sail in the sunset and expect a fun-filled cruise with excellent food and lots of music, dancing and games.