The next BTC, the Italian trade show for the meetings, events, conferences, incentive travel and business tourism industry, will be held at Fortezza da Basso Exhibition Centre in Florence, Italy.

BTC is the marketplace where event, meeting, conference and incentive travel organisers meet a wide range of industry suppliers. BTC is also the main event for networking and professional education for the Italian meetings and events industry community.

For 28 years, BTC has been the only Italian trade show dedicated to the meetings industry: an international marketplace where, through a system of pre-scheduled appointments, promoters and organisers of meetings, conferences, events and incentive travel meet a wide range of suppliers (destinations, hotels, conference centres and event venues, DMCs, PCOs, event and incentive agencies, providers of audiovisual, technological, entertainment, catering and transport services etc). BTC is also the networking and educational event for the meetings industry community.

The Rimini Fiera Group is the majority shareholder in BTC through TTG Italia and subsidiary Exmedia which organises it. For more information, visit www.ttgitalia.com.

ICCA will have a stand at BTC.