Insurance Agents in Mexico Choose Aim France for New Creative Incentive Programme
18 October 2012
Paris, 16 October: The Destination Management activities had a significant increase throughout AIM Group International over the past year. Next to the traditional core business of the Group (congresses and corporate meeting), their destination management offer focusing on the AIM locations (Italy, France, Spain, Portugal, Belgium, Austria, Hungary, Czech Republic, Bulgaria and the Baltics) has gained the attention of the market due to our recent communication approach that emphasises the combination of creativity and service quality.
With the launch at IMEX in May of the new brand "Follow" our Sun ", AIM Group International launched its DMC offer with new updates communicated regularly to their market on the new opportunities available in each destination.
A group of insurance agents from Mexico, whom have recently spent their incentive in Paris, is an example of how this marketing strategy is becoming successful even outside Europe. These sixty participants had the opportunity to experience a programme that cleverly mixed team building, culture, gastronomy, style and leisure. During four days they could see an unusual Paris but did not miss some "must-haves" of the French capital, especially in terms of food and wine such as the refined “Pré Catelan” and the futuristic "L ' Opéra" where they tasted a menu signed by the Michelin-starred chef Christophe Aribert.
The South American market is growing not only for AIM France but also for the other offices within the Group. Due to the more favorable economic situation, Mexican organisations as well as companies from Brazil and Argentina are choosing the European cities as a destination for their incentive programs.
AIM Group International is demonstrating that with a common approach and high service standard, they can provide relevant added value to its clients and partners across the globe.