ICCA North America
"Leading a chapter with the three meetings industry leaders of the United States, Canada and Mexico is a privilege filled with opportunities! In North America, meetings thrive outside the corporate office, with 43% favoring off-site venues. Predictions show a robust 67% increase in meeting spend for 2024, highlighting industry optimism. Even with rising costs, event budgets are expanding, bolstering partnerships. Technology is revolutionizing planning, with AI and mobile apps driving personalized experiences, while Sustainability efforts continue to rise, with 78% aiming for net zero goals by 2024. North American professionals remain highly optimistic, with 84% rating the industry positively and 77% expecting attendee numbers to soar by 2024."
—José Barreiro
One of the most competitive, dynamic and game-changing regions… the North America Chapter is at the cutting-edge of the international business events and meetings industry. Members are agile, quick and ready to read trends and implement change, often before it occurs elsewhere. To lead in this region, is to set standards for others across the globe to meet.